Free Download Strategic Marketing: Creating Competitive AdvantageBy Douglas West, John Ford, Essam Ibrahim

Free Download Strategic Marketing: Creating Competitive AdvantageBy Douglas West, John Ford, Essam Ibrahim

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Strategic Marketing: Creating Competitive AdvantageBy Douglas West, John Ford, Essam Ibrahim

Free Download Strategic Marketing: Creating Competitive AdvantageBy Douglas West, John Ford, Essam Ibrahim

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The third edition of Strategic Marketing examines the ways in which companies create and sustain their competitive advantage. Utilizing a robust marketing strategy framework, it covers each of the central questions in the popular "WWHD" model: Where are you now? Where do you want to be? How will you get there? Did you get there? This framework provides students with the tools and techniques to assess the role of marketing strategy in an organization, and to evaluate its impact and contribution. This text is accompanied by an Online Resource Centre which provides: For students: Chapter summaries Internet exercises Key themes and further reading Web links For lecturers: Additional case studies Guide to additional case studies Answers to case questions Case analyses and teaching notes PowerPoint slides Test bank Links to video clips on strategic issues

• Sales Rank: #1179477 in Books
• Published on: 2015-06-02
• Original language: English
• Dimensions: 9.50" h x 7.50" w x 1.25" l, 2.50 pounds
• Binding: Paperback
• 571 pages

Review
This is one of the best written and most lively books on Strategic Marketing. Logical, concise, and to the point; it stretches students to think which is refreshing. - Mike Flynn, University of Gloucestershire Business School

About the Author
Douglas West is Professor of Marketing, King's College London. Prior to this he was Professor of Marketing at Birmingham Business School, and Director of the MARCOMS Research Centre at the University of Westminster. Previously he has held positions at South Bank, Henley Management College, and the University of Calgary. John Ford is Professor and Eminent Scholar at Old Dominion University in Norfolk, Virginia. He specializes in international marketing strategic issues, and his specific interests in research include cross-cultural advertising and marketing research issues. Essam Ibrahim is Coordinator of PhD Marketing Degree at the University of Edinburgh Business School. Prior to this he has taught and researched marketing at the University of Strathclyde, Manchester Metropolitan University, Huddersfield University, and Cairo University.

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Strategic Marketing: Creating Competitive AdvantageBy Douglas West, John Ford, Essam Ibrahim PDF

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Free Download Engineering Heat Transfer, Third EditionBy William S. Janna

Free Download Engineering Heat Transfer, Third EditionBy William S. Janna

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Engineering Heat Transfer, Third EditionBy William S. Janna

Free Download Engineering Heat Transfer, Third EditionBy William S. Janna

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Most heat transfer texts include the same material: conduction, convection, and radiation. How the material is presented, how well the author writes the explanatory and descriptive material, and the number and quality of practice problems is what makes the difference. Even more important, however, is how students receive the text. Engineering Heat Transfer, Third Edition provides a solid foundation in the principles of heat transfer, while strongly emphasizing practical applications and keeping mathematics to a minimum.
New in the Third Edition:

• Coverage of the emerging areas of microscale, nanoscale, and biomedical heat transfer
• Simplification of derivations of Navier Stokes in fluid mechanics
• Moved boundary flow layer problems to the flow past immersed bodies chapter
• Revised and additional problems, revised and new examples
• PDF files of the Solutions Manual available on a chapter-by-chapter basis

The text covers practical applications in a way that de-emphasizes mathematical techniques, but preserves physical interpretation of heat transfer fundamentals and modeling of heat transfer phenomena. For example, in the analysis of fins, actual finned cylinders were cut apart, fin dimensions were measures, and presented for analysis in example problems and in practice problems. The chapter introducing convection heat transfer describes and presents the traditional coffee pot problem practice problems. The chapter on convection heat transfer in a closed conduit gives equations to model the flow inside an internally finned duct. The end-of-chapter problems proceed from short and simple confidence builders to difficult and lengthy problems that exercise hard core problems solving ability.
Now in its third edition, this text continues to fulfill the author’s original goal: to write a readable, user-friendly text that provides practical examples without overwhelming the student. Using drawings, sketches, and graphs, this textbook does just that.
PDF files of the Solutions Manual are available upon qualifying course adoptions.

• Sales Rank: #1818217 in Books
• Brand: Brand: CRC Press
• Published on: 2009-01-14
• Original language: English
• Number of items: 1
• Dimensions: 10.00" h x 1.44" w x 7.01" l, .0 pounds
• Binding: Hardcover
• 692 pages

Features

• Used Book in Good Condition

About the Author
The University of Memphis, Tennessee, USA Oklahoma State University, Stillwater, USA

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Ebook Free Transformative Assessment in Action: An Inside Look at Applying the ProcessBy W. James Popham

Ebook Free Transformative Assessment in Action: An Inside Look at Applying the ProcessBy W. James Popham

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Transformative Assessment in Action: An Inside Look at Applying the ProcessBy W. James Popham

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In this follow-up to the best-selling Transformative Assessment, W. James Popham takes you inside the classrooms and inside the heads of teachers who are using the formative assessment process to improve student learning.

Instead of providing yet another collection of data-gathering techniques, Popham focuses on the real challenge of formative assessment: the decisions involved in its planning and implementation. When does it make the most sense to gather assessment data for the purpose of adjusting teaching and learning? What are the various ways in which the formative assessment process can be applied? How much and what kinds of preparation does formative assessment require? How does it fit into existing unit and lesson plans? How does it fit into preparation for high-stakes testing? And how can teachers best ensure that their formative assessment efforts will really make a difference?

According to the author, until the formative assessment process is used in every classroom, students will not be taught as well as they could be as well as they should be. This book, which includes chapter-specific reflection questions perfect for professional learning communities, provides the practical guidance and models you need to turn formative assessment talk into formative assessment action.

• Sales Rank: #595124 in Books
• Brand: Brand: Association for Supervision Curriculum Development
• Published on: 2011-03-15
• Original language: English
• Number of items: 1
• Dimensions: 8.90" h x .50" w x 6.00" l, .65 pounds
• Binding: Paperback
• 199 pages

Features

• Used Book in Good Condition

From the Inside Flap
In this follow-up to the best-selling Transformative Assessment, W. James Popham takes you inside the classrooms and inside the heads of teachers who are using the formative assessment process to improve student learning.

Instead of providing yet another collection of data-gathering techniques, Popham focuses on the real challenge of formative assessment: the decisions involved in its planning and implementation. When does it make the most sense to gather assessment data for the purpose of adjusting teaching and learning? What are the various ways in which the formative assessment process can be applied? How much and what kinds of preparation does formative assessment require? How does it fit into existing unit and lesson plans? How does it fit into preparation for high-stakes testing? And how can teachers best ensure that their formative assessment efforts will really make a difference?

According to the author, until the formative assessment process is used in every classroom, students will not be taught as well as they could be as well as they should be. This book, which includes chapter-specific reflection questions perfect for professional learning communities, provides the practical guidance and models you need to turn "formative assessment talk" into "formative assessment action."

About the Author
W. James Popham began his career in education as a high school teacher in Oregon. He is professor emeritus at the University of California, Los Angeles Graduate School of Education and Information Studies. He is the author of twenty-five books and a former president of the American Educational Research Association. In 2002 the National Council on Measurement in Education presented him with its Award for Career Contributions to Educational Measurement. In 2006 he was awarded a Certificate of Recognition by the National Association of Test Directors.

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Transformative Assessment in Action: An Inside Look at Applying the ProcessBy W. James Popham PDF

Transformative Assessment in Action: An Inside Look at Applying the ProcessBy W. James Popham PDF

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